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Feed Creation
Our data feed experts transform your source data into a fully optimised product feed, whether via CSV/XLS submission or our advanced crawler. We format these
feeds for any online marketing or end-user channel, including Google,
Facebook, Pinterest, Snapchat, TikTok, and affiliates. Your output feed is
automatically refreshed daily, with the ability to push new products at scale.
Create custom tags, rules, promotions, and test environments
Continuous error detection scans for missing attributes, updates, and bugs
Secure, reliable feed delivery to any marketing channel, ensuring your products
are always up-to-date and live when needed
Feed Optimisation
In addition to our feed creation tool, our team of in-house feed specialists continuously optimises your product feed, fine-tuning attributes, titles, categories, tags, and descriptions through an intuitive drag-and-drop interface.
Failure to optimise your product feed can severely impact your visibility on search engines, social channels, marketplaces, and your website. This can directly affect your conversion rates and overall online sales performance. In fact, during our free feed audits, we often discover that as little as 10% of a retailer’s product feed is responsible for driving 100% of their total Gross Merchandise Value (GMV).
Our feed optimisation services include:
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Dedicated feed management team to create test feeds and A/B testing rules
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Improved ROAS on both new and existing campaigns
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Enhanced visibility & conversion for long-tail products
Google CSS (Comparison Shopping Service)
As an official Google CSS partner, we offer our own Google CSS comparison engine, which helps shoppers discover your products faster and more accurately. This not only boosts visibility but also gives you a competitive advantage in the ad bidding space.
The key benefit of working with a Google CSS partner is the 20% discount on your CPC.
For example, a £0.80 bid through CSS will be just as competitive as a £1.00 bid placed
directly via Google Shopping, giving you significant cost savings.
Why Choose Us for Google CSS?
20% reduction in CPC rates, cutting your advertising costs
Seamless integration, with no downtime or disruption to traffic
Add CSS campaigns to your existing Google Merchant Center campaigns and easily evaluate A/B performance
Real Time Performance Campaigns
Managing profitable shopping campaigns can be time-consuming and frustrating. Our platform simplifies this process by automating campaign breakdowns into more measurable structures, leading to better ROI.
With our system, campaigns can be segmented from top-level performance down to individual product level. This gives you the advantage of managing and editing all your campaigns across multiple channels from a single, easy-to-use interface, in real-time.
Key Benefits:
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Advanced data segmentation for enhanced campaign performance
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Increased visibility on profit margins and top-selling products by channel
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Seamless integration with PIM/ERP tools for real-time stock availability and control
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Take control of your performance campaigns with a more streamlined, data-driven approach to maximise results and profitability.
Campaign & Account Structuring
In addition to our core services, Data Feed Experts offers tailored paid performance strategies
nd campaign structuring. Our unique integration with the DFE API connects directly to
your Google Ads account, enabling us to make real-time, actionable adjustments to live
ata cohorts.
Through in-depth analysis, we can pinpoint your best-selling products, identify underperformers (including non-clicks and low conversions), track stock availability, and much more. Our campaign analysis service allows us to uncover issues within your product feed and resolve them efficiently—saving you ad spend. We also improve the performance of long-tail and low-converting products by implementing smart tagging, rule-setting, and AI-driven attribute allocation.
Our Advanced Solution
We combine all our services into a comprehensive feed curation and campaign delivery strategy designed to increase your AOV (Average Order Value), GMV (Gross Merchandise Value), and LTV (Customer Lifetime Value) in the long run.
Key Benefits:
Expert in-house support for your PMAX and Google Shopping campaigns or strategy implementation
Drive incremental sales for low-performing or non-converting products
Affordable flat-rate pricing, instead of a percentage of incremental sales, ensuring cost predictability
Let us optimise your campaign structure, improve your product performance, and drive sustainable growth for your business.
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